Since 1992, rooster has claimed the highest consumption spot within the American protein kingdom, and customers aren’t wanting again anytime quickly. When rooster first grew to become our nation’s favourite protein over 30 years in the past, the common American dined on 66.5 kilos of rooster per yr. Rooster consumption has steadily gained momentum—virtually yearly—and in 2023, the common American ate an estimated 101.7 kilos of rooster! What’s extra, nationwide rooster consumption is projected to leap even greater in 2024!
So why is rooster such a stellar standout within the meat market? We surveyed 1,500 People to seek out out!1
The Rooster Trifecta Impact
In spite of everything, whether or not you’re taking a fast lunch break or making a household dinner, you typically desire a meal that tastes good and makes you are feeling good, stretches your pockets and delivers, repeatedly. What’s extra, many People see rooster as a flexible protein everybody will get pleasure from, with practically infinite alternatives to customise style and be inventive within the kitchen.
However that’s not all we uncovered! Have a look—listed here are some extra bite-sized tidbits about American rooster consumption:
🍽 98% of respondents eat rooster month-to-month, with most customers consuming the protein weekly.
🍽 65% of respondents understand rooster as important to their weight loss plan.
🍽 77% of respondents like to eat rooster greater than every other protein.
🍽 65% of respondents get pleasure from making ready rooster greater than every other protein.
🍽 40% of respondents would proceed shopping for rooster, even when the value elevated, whatever the value.
🍽 15% of respondents would reallocate spending cash to maintain buying rooster.
